{"id":4792,"date":"2016-11-10T16:00:51","date_gmt":"2016-11-10T14:00:51","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=4792"},"modified":"2021-06-28T18:08:13","modified_gmt":"2021-06-28T15:08:13","slug":"how-grow-your-email-list-fast-using-facebook-lead-ads-step-by-step-example","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/how-grow-your-email-list-fast-using-facebook-lead-ads-step-by-step-example\/","title":{"rendered":"How Grow Your Email List Fast Using Facebook Lead Ads (Step-By-Step Example)"},"content":{"rendered":"

Email marketing is one of the most effective digital marketing tools you can use today to achieve your online goals. Whether it\u2019s brand awareness, social proof or increasing conversions, email marketing<\/strong><\/a> can help you meet your targets faster.<\/p>\n

What is the \u2018catch\u2019? What do you need to make email marketing work? You need to have a big list of subscribers, not just any subscribers but people that are or might be interested in your products or services.<\/p>\n

The question is \u2018how do you grow your email list fast<\/strong>\u2019? There are a number of ways to do this and utilizing the 1.79 billion active daily users of Facebook is one of the fastest ways.<\/p>\n

Before getting into the details on how to setup Facebook Leads ads to capture emails directly from Facebook and add those automatically to your email list, let\u2019s see in summary other ways that are also great for building up your email list<\/a><\/strong>.<\/p>\n

Blogging:<\/strong> Websites that maintain a blog and publish high quality content<\/a><\/strong> on a regular basis can grow an email list faster than websites that don\u2019t publish regular updates.<\/p>\n

Of course, blogging alone will not make people subscribe to your list, you need to give them incentives (like a free eBook), test different positions for your sign-up box and message before they will be willing to share their email address with you.<\/p>\n

The problem is that in order to get a decent number of email subscribers per day from blogging, you need a lot of website traffic. Without targeted traffic, any efforts you put into optimizing your email subscription process will not be fully utilized (until you grow your traffic<\/a><\/strong>).<\/p>\n

On the other hand, once you have enough traffic, you can grow your email list day by day for free and with the right email marketing strategy you will be able to take advantage of all the benefits \u2018list building\u2019 can offer.<\/p>\n

Content Upgrades: <\/strong>This is related to giving users some sort of incentives to sign up to your list. Think of it this way, why would someone give you their email address if there is no benefit for them?<\/p>\n

With content upgrades people can give you their email in return of more content or to get your content in different forms i.e. PDF.<\/p>\n

AdWords: <\/strong>Last but not least, you can use Adwords<\/a> <\/strong>to target people on Google searching for keywords related to your business and have them land or an optimized landing page<\/a> <\/strong>designed for capturing email signups.<\/p>\n

The disadvantage of this method is that it costs (in some cases a lot) and if you don\u2019t have a clear strategy on how to monetize your email list, it does not worth it.<\/p>\n

Increase email subscribers using Facebook Lead Ads<\/h2>\n

Now that you have a better idea about the most popular methods of growing an email list, let\u2019s see how Facebook Lead Ads can help you get more subscribers at the lowest possible cost (at least compared to AdWords).<\/p>\n

Facebook Ads<\/strong><\/p>\n

There are 2 ways to use Facebook Ads<\/strong><\/a> to grow your email list fast.<\/p>\n

The first way is to run targeted campaigns on Facebook with the marketing objective, \u2018Send people to your website<\/strong>\u2019 and the second \u2013 most effective way, is to utilize Facebook Lead Ads.<\/p>\n

\"Facebook<\/p>\n

The idea with the first method is that you create campaigns targeting the audience that is more likely to be interested in signing up for your newsletter or email list. People see your ad on Facebook and when they click to visit your website, they land on a page that is optimized for collecting email subscribers.<\/p>\n

While this is a good way to get new subscribers, the problem is that it involves a lot of steps and the actual conversion happens outside of Facebook.<\/p>\n

This means that you are losing a number of potential email subscribers who are not comfortable leaving Facebook.<\/p>\n

A better solution is to use Facebook Leads Ads.<\/p>\n

What are Facebook Lead Ads?<\/h2>\n

Facebook lead ads is a special type of campaign that allows you to show your ads to a targeted Facebook audience alongside with a lead form that users can fill in (without leaving Facebook).<\/p>\n

You can then use some automation tools (as we will see below) to pass the information to your email marketing software and automatically add these people to your email list.<\/p>\n

Advantages of Facebook Lead Ads<\/strong><\/p>\n