What is Google AdSense?<\/h2>\n
The majority of Internet users are probably aware of Google AdSense but for the sake of keeping beginners up-to-date here is a quick overview of the program and major benefits:<\/p>\n
- \n
- It is own by Google<\/li>\n
- It\u2019s a major source of income for Google. In 2018 earnings from AdSense were $24.1 billion for Q3 only!<\/li>\n
- It is free for publishers<\/li>\n
- Advertisers use the Google Ads program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC \u2013 Pay per click)<\/li>\n
- Publishers receive 68% of the revenue and Google 32%. For example, if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.<\/li>\n
- The cost per click calculation is based on an auction type system<\/li>\n
- It is very easy to use<\/li>\n
- It is the most reliable advertising platform on the Internet\u00a0 today and can generate the most revenue for publishers (compared to other similar PPC systems)<\/li>\n
- AdSense besides content websites is also available for games, videos, mobiles, and search products.<\/li>\n<\/ul>\n
You can find out more details about Google AdSense in the AdSense Help Center<\/a>.<\/p><\/blockquote>\n
How to make money with AdSense?<\/h2>\n
So, AdSense is free, easy to use, you get 68% of the revenue \u2013 what else do you need to make money with AdSense?<\/p>\n
- \n
- You need a content-rich website<\/a><\/li>\n
- You need a high-quality website<\/a><\/li>\n
- You need a LOT of traffic<\/a><\/li>\n
- You need to target the right keywords<\/a><\/li>\n
- You need to fully comply with AdSense policies<\/a><\/li>\n
- You need to have a website with a purpose and not an MFA (made for AdSense) website<\/a><\/li>\n<\/ul>\n
1. You need a content-rich website<\/h3>\n
AdSense loves content-rich websites. Content can be of any kind (text, images, videos), and provided that it does not violate the AdSense content policies.<\/p>\n
It is suggested though to have text<\/em> content on the pages so that the AdSense crawler can understand what the page is all about.<\/p>\n
AdSense is more suitable for websites that publish articles, case studies, how-to guides (like this one), and blogs.<\/p>\n
Having a rich-content blog with content that helps people learn something or accomplish a specific task, is one of the best ways to make money with AdSense. If you don’t already have a blog, the resources below will help you get started.<\/p>\n
\nResources to help you get started with blogging:<\/strong><\/p>\n
- \n
- How to make a website<\/strong><\/a>:<\/strong> A tutorial for building your first professional looking website!<\/li>\n
- WordPress Blog Guide<\/a>:<\/strong> A step by step guide on how to get started with WordPress Blogging<\/li>\n
- How to start a blog and make money<\/a><\/strong>: A comprehensive guide on how to set up a blog and start publishing content with the purpose of making money online.<\/li>\n
- How to make money with a blog<\/a><\/strong>: A step by step guide for beginners on how to make money with AdSense and other popular methods.<\/li>\n
- How to make money using digital marketing<\/strong><\/a>: Effective ways to make money online.<\/li>\n<\/ul>\n<\/div>\n
2. You need a high-quality website<\/h3>\n
It\u2019s not enough to publish content that does not violate AdSense content policies but you also need to provide high-quality content on a high-quality website<\/a>.<\/strong><\/p>\n
Google is liable to advertisers for the money they pay so they don\u2019t want their ads to appear on low-quality websites.<\/p>\n
In the past this was possible but in the last couple of years, they have more strict policies on the type of websites you can run AdSense.<\/p>\n
3. You need a LOT of traffic<\/h3>\n
AdSense is a good way to make money online and it is perhaps the easiest method provided that you have a good amount of quality traffic coming to your website.<\/p>\n
I cannot give you an exact number because the amount of money you can make depends on the earnings per click (EPC) and click-through rate (CTR), but I don\u2019t usually advise my clients to run AdSense on websites that have less than 300-400 unique visits per day.<\/p>\n
In general, though, the more targeted traffic you have, the more money you can make with AdSense.<\/p>\n
4. You need to target the right keywords<\/h3>\n
If you target the right keywords<\/a> i<\/strong>n your content then you can make more money with AdSense or with any other advertising platform.<\/p>\n
What are the right keywords? Keywords that are:<\/p>\n
(1) used by advertisers to promote their products \u00a0– so the competition is greater and this raises the earnings per click (EPC)<\/p>\n
(2) action keywords – action keywords are more effective since the users are more likely to \u2018take action\u2019 i.e. convert after they click.<\/p>\n
Let\u2019s look at the following example:<\/p>\n
Assume that you have 2 websites in the weight loss niche that are running AdSense. Both websites receive the same amount of organic traffic and they have the ads in the same positions.<\/p>\n
The first one is getting visitors searching for: \u2018weight loss tips\u2019, \u2018how to lose weight\u2019, \u2018lose belly fat\u2019 and the other one is getting traffic from keywords like: \u2018why drinking water is important\u2019, \u2018what to eat after dinner\u2019, \u2018how many meals to eat per day\u2019.<\/p>\n
The first website is likely to make more money with AdSense because more advertisers are interested in those keywords so the number of available relevant ads will be greater.<\/p>\n
Users are also likely to click the ads more often since users looking for tips or solutions to their problem are more likely to click on a relevant ad than users who are searching for general information.<\/p>\n
This is also the reason why organic traffic is considered to be more valuable than any other form of traffic i.e. because it is highly targeted and converts better.<\/p>\n
5. You need to fully comply with AdSense policies<\/h3>\n
As I said above, AdSense represents 1\/4 of Google\u2019s revenue so they take the whole program very seriously. While it is relatively easy for everyone to get an AdSense account, if you don\u2019t play by their rules 100% you risk losing your account.<\/p>\n
Even if you are an existing or new AdSense publisher make sure that you read their policies<\/a> <\/strong>before implementing AdSense on your website.<\/p>\n
Remove from your mind any ideas for tricking the system and always remember that they have hired the best people to make sure that nobody will be able to bypass their rules and policies.<\/p>\n
6. You need to have a website with a purpose and not an MFA (made for AdSense) website<\/h3>\n
While AdSense is a great way to monetize a website, websites that are made for the sole purpose of running AdSense ads are not favorable by Google.<\/p>\n
I have mentioned this in a previous post: 5 reasons you are not making money online<\/a> and what is important to understand is that your website or blog needs to have a clear purpose that goes beyond making money with AdSense.<\/p>\n
Yes, you can use AdSense to make money from an established blog that has lots of traffic and visitors.<\/p>\n
You can also use AdSense to make some extra money from your website while selling your own products and services, but it\u2019s not a very good idea to make a blog and start publishing mediocre content for the sole purpose of getting organic visits and then run AdSense to make money.<\/p>\n
In the past this model may have worked, but not anymore.<\/p>\n
Examples of websites making money with AdSense<\/h2>\n
To be more precise let me give you a couple of examples from websites that make money with AdSense.<\/p>\n
While reading the examples try to relate these websites with what I have explained above and try to understand how they have applied in practice all the guidelines.<\/p>\n
Example 1: Digital Photography School<\/h3>\n
DPS<\/a> is owned by Darren Rowse, the all famous Australian ProBlogger<\/a>. Darren was among the first people who managed to make a living online and if you read his story and income spread, AdSense played a very important role especially in the beginning.<\/p>\n
- WordPress Blog Guide<\/a>:<\/strong> A step by step guide on how to get started with WordPress Blogging<\/li>\n
- You need a high-quality website<\/a><\/li>\n
- You need a content-rich website<\/a><\/li>\n
![\"Website](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/dps-adsense-ads.jpg\")
![\"Adsense](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/adsense-ads-caloriesecrets.jpg\")