{"id":206,"date":"2015-01-13T13:27:33","date_gmt":"2015-01-13T11:27:33","guid":{"rendered":"http:\/\/www.digitalmarketingpro.net\/?p=206"},"modified":"2021-06-28T17:33:49","modified_gmt":"2021-06-28T14:33:49","slug":"how-to-rank-high-on-google","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/how-to-rank-high-on-google\/","title":{"rendered":"How to Rank High on Google"},"content":{"rendered":"

There are many factors to take into account if you want to rank high on Google but some of them are more important than others. What I will outline below are the essential steps that you need to take if you want to get better rankings on the Google search results.<\/span><\/p>\n

How to get a higher ranking on Google<\/b><\/h2>\n

There are many reasons<\/strong><\/a> as to why you need to pursue good Google rankings, let\u2019s see how to get them.<\/p>\n

\n

Here are the 10 steps to follow:<\/p>\n

Step 1: Check the quality of your content<\/a>
\nStep 2: Improve your link profile<\/a>
\nStep 3: Get your on-page SEO right<\/a>
\nStep 4: Add internal links to your most important pages<\/a>
\nStep 5: Perform a technical SEO Audit<\/a>
\nStep 6: Improve your page loading time<\/a>
\nStep 7: Make sure that your website is mobile friendly<\/a>
\nStep 8: Make your website https<\/a>
\nStep 9: Tell Google about your website<\/a>
\nStep 10:\u00a0Take advantage of the Social Media Buzz<\/a><\/p>\n<\/div>\n

Step 1: Check the quality of your content<\/h3>\n

First and foremost, you need to check the quality of your content.<\/p>\n

You need to have unique and original content published on your website. This is a must and one of the most important factors for a website\u2019s success.<\/p>\n

Copying and republishing content from other websites will not work since content originality is very important for Google rankings.<\/p>\n

When doing a content review, keep in mind the following factors:<\/p>\n

Does it satisfy the user intent?<\/strong><\/p>\n

Each content you publish on your website needs to have a specific purpose and this is no other than satisfying the user’s intent.<\/p>\n

When a user types a query in the Google search box, it expects that the websites in the first positions will give him a precise answer or solution.<\/p>\n

Is your content a good candidate for this? How does your content compare with websites that are ranking higher in Google for the same search terms?<\/p>\n

Be honest when doing your evaluation otherwise you won’t be able to improve your content and rankings.<\/p>\n

Read my previous guide on thin content<\/strong><\/a>, to learn how to find and fix low quality pages.<\/p>\n

Can search engines understand it?\u00a0<\/strong><\/p>\n

Besides making sure that you write content for users, you also need to ensure that search engines can understand it.<\/p>\n

This means that you need to learn how to write SEO friendly content<\/strong><\/a>.<\/p>\n

SEO friendly content helps search engines interpret the context<\/em> of your content correctly.<\/p>\n

Don’t forget that search engine crawlers<\/strong><\/a> are computer programs and not humans and the only way to understand what a piece of content is about is through the signals that you give them through content SEO<\/strong><\/a>.<\/p>\n

Do you have enough relevant content on your website?<\/b><\/p>\n

In addition to having quality content, you also need a LOT of content. The competition is intense in any niche you might think off, and it is important that you stand out of the crowd.<\/p>\n

Google with the latest changes in their ranking algorithm, has shown that it likes relevancy<\/em> and authority,<\/em> in the websites that rank in the top positions.<\/p>\n

This means that it’s not enough to have a single piece of content about a specific subject, but you need to show that your website has a lot of relevant and related content about a topic.<\/p>\n

Algorithms no longer look for specific keywords in the content, but they analyze the website as a whole and try to understand how relevant is to what the user is searching.<\/p>\n

That’s why it is important to optimize your site structure<\/strong><\/a> and make sure that it highlights all important parts and content of your website to both users and search engines.<\/p>\n

\"Website
Website Structure Guidelines<\/figcaption><\/figure>\n

Relevancy in conjunction with high quality content and good off-page SEO, builds authority.<\/p>\n

Remember though that if you have to choose between quantity and quality, always go with quality.<\/p>\n

Age of the domain:\u00a0<\/b>Sometimes we tend to forget this but a domain that is new will not easily get a high ranking on Google. It will take a lot more work to get the attention of the search giant and establish Google trust. This does not mean that it\u2019s impossible to achieve something good with a new domain, it just means that it will take more time.<\/p><\/blockquote>\n

Is your content long enough?<\/strong><\/p>\n

The length of a blog post<\/strong><\/a> is a ranking factor. Although Google says that they don’t use the number of words in the ranking algorithm, they do state that content should be thorough and insightful.<\/p>\n

A number of studies has shown that long form content does better in search and get’s more social media shares.<\/p>\n

There is no magic number as to how many words to make your blog posts but as a rule of thumb,\u00a0articles with more than 1500 words have more chances in achieving higher positions in the Google SERPS.<\/p>\n

What you should do is to give users exactly what they want. Don’t give them extra information that they don’t need to know about but do provide a detailed answer for their query.<\/p>\n

It’s always a good practice to check your target keywords in Google and analyze the length (and type) of content that appears in the first positions.<\/p>\n

This will give you a very good idea on how detailed your content needs to be.<\/p>\n

Step 2: Improve your link profile<\/h3>\n

To get the attention of Google it is necessary to have mentions (links) from other websites on the web pointing to your website.<\/p>\n

If the backlinks<\/strong><\/a> are coming from big and trusted websites, they have more value and that can positively influence your Google rankings.<\/p>\n

\"link
Importance of Link Building for SEO<\/figcaption><\/figure>\n

Link building or off-page SEO<\/strong><\/a> is a huge topic but what is important to understand now is that incoming links are like \u2018votes of trust\u2019 from other websites and this is something that Google takes into account when deciding which web pages will get a higher ranking.<\/p>\n

Step 3: Get your on-page SEO right<\/h3>\n

Besides getting high quality incoming links, you also need to make sure that your \u2018on-page SEO<\/strong><\/a>\u2019 is correct.<\/p>\n

On-Page SEO is a set of rules to make your website SEO friendly<\/b><\/a>.<\/p>\n

\"On-Page
On-Page SEO<\/figcaption><\/figure>\n

An SEO Friendly website is a lot more easier for Google to \u2018read\u2019 and the more information it can \u2018understand\u2019 from a website, the greater are the chances of achieving a good ranking.<\/p>\n

You can also review our comprehensive SEO checklist<\/b><\/a> for more information on how to get on-page SEO correct.<\/p>\n

Step 4: Add internal links to your most important pages<\/h3>\n

Internal linking is when you add a link to a web page that points to another web page in the same website.<\/p>\n

\"Internal
Internal link structure<\/figcaption><\/figure>\n

Internal links<\/strong><\/a> are a very powerful way to tell Google what a page is about, it is good for the user since they can find new pages in the same website and it\u2019s also an incentive for Google to crawl more content from the same website.<\/p>\n

A good internal link uses anchor text that describes the linking page.<\/p>\n

Step 5: Perform a technical SEO Audit<\/h3>\n

Technical SEO is very important in the whole SEO process. If there are issues with the technical part of SEO, your rankings can be negatively affected, even if you do everything else correctly.<\/p>\n

It is highly recommended that you perform a technical SEO audit<\/strong><\/a>\u00a0every six months to ensure that Google can access and index your website without problems.<\/p>\n

The most important items to review during the audit include:<\/p>\n