{"id":33587,"date":"2021-11-23T18:20:30","date_gmt":"2021-11-23T16:20:30","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=33587"},"modified":"2022-01-19T08:59:34","modified_gmt":"2022-01-19T06:59:34","slug":"what-is-retargeting-and-how-it-works","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/what-is-retargeting-and-how-it-works\/","title":{"rendered":"What is Retargeting and How it Works"},"content":{"rendered":"

The vast majority of people that visit a website leave without buying anything.<\/p>\n

People typically need multiple encounters before becoming a customer. The marketing rule of seven states that it takes an average of seven interactions with a brand before a customer converts.<\/p>\n

While this rule was developed in the 1930s, it’s also applicable for online marketing campaigns.<\/p>\n

So, If you want to maximize your business\u2019 success, you need a way to bring your visitors back to your site and one of the best marketing tactics to do this is retargeting.<\/p>\n

Retargeting is a powerful and cost-effective channel. Retargeting campaigns are very easy to set up and can be fully automated.<\/p>\n

All kinds of businesses regardless of what other channels they use to reach their target audience should use retargeting in their marketing strategies.<\/p>\n

In this guide, we will start with a definition of what retargeting is, explore the different retargeting types, and explain how retargeting works.<\/p>\n

What is Retargeting?<\/h2>\n

Retargeting is a type of paid advertising where you show ads to people that have previously visited your website or who are already familiar with your brand in social media networks.<\/p><\/blockquote>\n

Let\u2019s say a user lands on your site after finding you through Google. They browse a few pages before eventually leaving the site.<\/p>\n

With retargeting, you can create ad campaigns that display ads to this user. These ads appear across different web properties depending on the retargeting platform that you are using.<\/p>\n

Retargeting allows you to do this by tracking the visitors that come to your site and the actions that they take.<\/p>\n

Because of this, you can get very specific with your ads and campaigns by targeting a certain segment of visitors that performed a particular action or viewed a certain page.<\/p>\n

The goal of retargeting is to engage with people that are interested in your business, eventually bringing them back to your site to become a customer.<\/p>\n

While retargeting lets you target specific audience segments based on certain characteristics, it should not be confused with other types of targeting in marketing, particularly behavioral and contextual targeting<\/p>\n

Retargeting Vs Behavioral Targeting<\/strong><\/p>\n

Behavioral targeting is a method in which you use a variety of sources to gather data on your target audience\u2019s browsing and buying behavior.<\/p>\n

With this information, you can create ad campaigns that are highly relevant to your audience, based on their specific habits and interests.<\/p>\n

Retargeting Vs Contextual Targeting<\/strong><\/p>\n

Contextual targeting is a strategy where you display ads on websites that are directly relevant to the product or service featured in the ad.<\/p>\n

For example, if your business sold workout clothes, you could use a contextual targeting strategy to place ads on fitness blogs.<\/p>\n

By targeting based on context, your ads are more relevant to users viewing the page.<\/p>\n

Retargeting marketing is a broad term that involves elements of both behavioral and contextual targeting as you look for the most effective way to reach your previous visitors.<\/div>\n

The Benefits of Retargeting to Businesses<\/h2>\n
\"Retargeting
Retargeting Benefits (Source<\/a>)<\/figcaption><\/figure>\n

The biggest benefits retargeting can bring to your business are:<\/p>\n