Google Ads is one of the most profitable digital marketing channels. Businesses across industries are able to consistently earn double (or more) the amount they spend on their ad campaigns. To help advertisers understand the platform and create more effective campaigns, Google has created the Google ads certification program. In this post, we will examine […]

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Google Ads is one of the most popular forms of digital advertising. That said, there are some that are reluctant to use it out of concerns that they will waste their money. This concern is not misplaced, as a poorly run campaign can leave you with nothing to show. However, when you truly know how […]

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Google Ads is the predominant way businesses advertise to their online audiences. Many businesses don’t have the knowledge to run Google ads effectively and so turn to Google Ads specialists to optimize their campaigns. These specialists know the ins and outs of Google and how to best structure campaigns for success. If you want to […]

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Creating a Google Ads campaign is easy. The most challenging part is to optimize your PPC campaigns so that they are profitable. Google Ads optimization is not a straightforward process. It involves a lot of A/B testing and experimenting to find out what works best for your business. To help you get the best possible […]

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Getting started with Google Search Ads if you know nothing can seem like a daunting process but it doesn’t have to be this way. If you follow a step-by-step approach, you can set up your first Google Search Campaign in minutes and start advertising on the Google search results. We’ve been running Google Ads (formerly […]

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