The major components of digital marketing are:<\/p>\n
Online Marketing Channels<\/b> \u2013 Website marketing<\/strong><\/a>, SEM<\/strong><\/a> (search engine marketing \u2013 includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing.<\/p>\n Offline Digital Channels<\/b> \u2013 Television, Radio, SMS, digital billboards (indoor and outdoor)<\/p>\n The diagram below shows exactly the relationship of the different components that make up digital marketing.<\/p>\n Social media<\/strong><\/a> is the most popular buzz word in Internet Marketing for the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact, and shop. This also brought new channels to digital marketing as well.<\/p>\n Social media is the term we use to describe platforms that bring people together for the exchange of information.<\/p>\n The most popular social media platforms are Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.<\/p>\n Some interesting statistics about social media:<\/b><\/p>\n To get a better idea of the impact social media has on marketing, have a look at the number of social media monthly active users (in millions), per platform.<\/p>\n There are many advantages of utilizing social media for promoting both your online or offline products and services.<\/p>\n It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital marketing.<\/p>\n If we compare the two side by side we will find that:<\/p>\n Resources to Learn More<\/strong><\/p>\n Marketing Strategy Examples<\/strong><\/a> – Find out how known brands use social media as part of their overall digital marketing strategy.<\/p>\n<\/div>\n It depends on the type of brand, products, or services you want to promote. There are cases where other forms of digital marketing will be more appropriate to build awareness than social media. Social media is a must of every product, brand, or service that has a wide audience.<\/p>\n For example, if you are selling a software product, social media can help you find new customers, educate your existing customers (by sending them tips and tricks) and keep them informed about new updates, upcoming releases, etc.<\/p>\n If on the other hand, you are selling custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.<\/p>\n Social media marketing is the process of promoting a product or service through various social media channels. In general, there are two ways to perform a social media marketing campaign.<\/p>\n The first way is free and has to do with building followers<\/strong><\/a>, fans, or connections by sharing useful content, running contests, and generally engaging with your users.<\/p>\n The second way is through paid advertising. You can use Facebook ads, Google Ads or Twitter promoted accounts to advertise your product or services on Facebook, Google, and Twitter respectively.<\/p>\n Are social media marketing campaigns successful?<\/b><\/p>\n There is the misconception that social media traffic does not convert but the latest statistics show otherwise.<\/p>\n The success or failure of any campaign depends on many factors including the experience of the digital marketing consultant so choose wisely<\/a><\/b>.<\/p>\n While the digital marketing components are a lot, a typical campaign includes mostly items from the Internet Marketing family. It is very common to see an online marketing campaign<\/strong><\/a> with:<\/p>\n Search Engine Marketing<\/b><\/a> \u2013 Either through content strategy and SEO or through Paid Search Advertising<\/strong><\/a> (Adwords)<\/p>\n Social media promotions<\/b> \u2013 paid advertising on Facebook, promotion on Twitter, Instagram, and Pinterest.<\/p>\n Mobile market promotions<\/b> \u2013 Development of native apps and submission to the Google Play and Apple Store<\/p>\n Email marketing<\/b> \u2013 Promotion of products or services through email marketing campaigns<\/p>\n It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.<\/p>\n Digital marketing is the future of marketing and will gradually gain more ground in the online and offline world.<\/p>\n Social media, on the other hand, is the new way to connect with other people, it is part of digital marketing and it\u2019s here to change the way we find new customers and promote our products.<\/p>\n","protected":false},"excerpt":{"rendered":" The difference between digital marketing and social media is that social media marketing is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true, there are many more channels to utilize in a digital marketing campaign. […]<\/p>\n","protected":false},"author":2,"featured_media":16043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","mc4wp_mailchimp_campaign":[]},"categories":[5],"tags":[120,121,28,93,70,13,74],"_links":{"self":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/845"}],"collection":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":8,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/845\/revisions"}],"predecessor-version":[{"id":21041,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/845\/revisions\/21041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media\/16043"}],"wp:attachment":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/categories?post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/tags?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Digital](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/04\/digital-marketing-components.png\")
What is social media?<\/h2>\n
![\"Social](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/social-media-2019.png\")
What are the advantages of using social media in your marketing campaigns?<\/h3>\n
\n
Digital marketing VS Social media<\/h2>\n
\n
Which is more important digital marketing or social media?<\/h2>\n
What is social media marketing?<\/h2>\n
![\"Statistics](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/social-media-conversion-rates.png\")
What does a typical digital marketing campaign include?<\/h2>\n
Conclusion<\/h2>\n