{"id":2244,"date":"2014-04-07T14:00:23","date_gmt":"2014-04-07T12:00:23","guid":{"rendered":"http:\/\/www.reliablesoft.net\/?p=2244"},"modified":"2021-10-27T13:12:39","modified_gmt":"2021-10-27T10:12:39","slug":"seo-web-hosting-how-do-hosting-providers-affect-seo","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/seo-web-hosting-how-do-hosting-providers-affect-seo\/","title":{"rendered":"SEO Web hosting – How do hosting providers affect SEO"},"content":{"rendered":"

Does web hosting affects SEO and if yes what you should know about it?<\/p>\n

Your web hosting provider<\/strong><\/a> i.e. the company that is hosting your website affects your SEO efforts in a number of ways.<\/p>\n

A good hosting provider can help you achieve your SEO goals faster while a bad web hosting provider can hinder your efforts.<\/p>\n

To get straight to the point let me first explain what the term SEO web hosting means and then we go directly to explain how SEO is affected by the hosting provider and finally how to choose SEO-friendly web hosting providers.<\/p>\n

What is SEO web hosting?<\/h2>\n

SEO web hosting does not have a formal definition because it is not a procedure or product as such but rather is a term that people use to describe a web hosting provider that is SEO friendly.<\/p>\n

In reality, though an SEO friendly provider does not offer something special that can boost SEO but it simply does not do anything bad that can damage SEO.<\/p>\n

In other words, an SEO web hosting provider is a provider that does not follow practices (as we will see below) that can negatively affect SEO.<\/p>\n

How is your SEO affected by the hosting provider?<\/h2>\n

Search engine optimization<\/b><\/a> is a set of rules you can apply to your website so that it has more exposure and visibility to search engines.<\/p>\n

Among those rules, some are related and affected by your hosting provider like performance (speed), availability (uptime), security, and SEO awareness.<\/p>\n

Web site speed:<\/b> The speed of a website is a known SEO factor and one of the items affecting on-page SEO<\/b><\/a>.<\/p>\n

Your website should load as fast as possible in order to take advantage of the SEO benefits but also offer your users a better experience which leads to more conversions.<\/p>\n

In order to have a fast website, you need 2 things.<\/p>\n

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  1. A good hosting provider with enough resources, a good data center infrastructure, and fast hardware<\/li>\n
  2. \u00a0A well-coded website with optimized code and images.<\/li>\n<\/ol>\n

    For the second part, this is something you can control but for the first part if the provider does not have good hardware then this will also affect the performance of your website and your only option is to migrate to a more trusted provider.<\/p>\n

    Web site availability: \u00a0<\/b>Another factor that affects your search engine rankings is web site availability.<\/p>\n

    Search engines<\/strong><\/a> and especially Google don\u2019t like to redirect their users to websites that are not available that\u2019s why they check and can remove (at least temporarily) from their index websites that have availability issues.<\/p>\n

    The availability of a website is the responsibility of web hosting providers and failure to do so can damage your online reputation.<\/p>\n

    The worst-case scenario is that this is happening while you are sleeping and if you don\u2019t have any website monitoring tools<\/strong><\/a> in place you are losing customers and traffic.<\/p>\n

    Security: <\/b>You may take all measures to secure your website but if the hosting provider does not do the same then it\u2019s like building sandcastles.<\/p>\n

    For those of you who had the experience of a hacked website then you know what I am talking about and how frustrating it is to see your business hacked.<\/p>\n

    A website that does not have good security is most probably infected by malware and if this is not resolved fast it results in de-indexing and domain blacklisting.<\/p>\n

    SEO Awareness: <\/b>If your hosting provider does not know what SEO is and don\u2019t understand the basic principles, they may sometimes do things that can damage your efforts without knowing what they are doing.<\/p>\n

    For example, I had cases where my hosting provider restricted google bot in the robots.txt<\/strong><\/a> because they were making many visits to my website!<\/p>\n

    Those that know what robots.txt is can understand how SEO unfriendly the provider was.<\/p>\n

    This is just one example, I have seen providers shutting down websites because they had a lot of traffic and or asking webmasters to remove plugins (like Live Chat) because their infrastructure could not handle the extra load (although they did promise unlimited resources).<\/p>\n

    The bottom line is that your hosting provider should not do anything that could damage your SEO or reputation because of their inefficiencies and more importantly, they should not do this without your permission.<\/p>\n

    How to choose SEO friendly web hosting providers?<\/h2>\n

    Over the last 18 years, I am working online, I had the opportunity to work with a number of web hosting providers and tried all sorts of hosting packages.<\/p>\n

    Choosing an SEO web hosting provider is not hard and the good news is that there are many good providers out there.<\/p>\n

    The competition is tough and this makes them offer better services for lower prices which is good for the consumer.<\/p>\n

    Having said that it does mean that all hosting providers are good so I will try to give you some tips on how to select a good and SEO-friendly provider for your online business or website.<\/p>\n

    Years in Business<\/b> \u2013 While this is not a quality factor, a company that\u2019s in business for a decade has more experience than a start-up.<\/p>\n

    It also means that they must be doing something correct otherwise they would not survive that long.<\/p>\n

    Reputation<\/b> \u2013 What is the reputation of the company? What do people and especially experts think about their services?<\/p>\n

    Is it a cheap hosting provider with a very slow home page and outdated design?<\/p>\n

    Reviews<\/b> \u2013 What do their customers say? What do people have to say about their up-time percentage, services, and support?<\/p>\n

    Search the web for reviews, look at their forums, and social media pages.<\/p>\n

    Do they interact with their customers and do they respond to customer comments or questions.<\/p>\n

    Datacenter<\/b> \u2013 Do they have their own data center or they are just reselling services for another provider?<\/p>\n

    Do they follow technology by having the latest hardware and adhere to best practices or do they have outdated hardware and procedures?<\/p>\n

    What are your hosting needs? <\/b>Last but not least before selecting a hosting provider, you should know exactly what your needs are.<\/p>\n

    Do you need your own virtual private server (VPS) because you expect to have large numbers of traffic or maybe you need a dedicated server?<\/p>\n

    Is a shared hosting package the best solution for your business or maybe you need something more secure and scalable?<\/p>\n

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