What is natural link building and how does it affect SEO? Is it another myth or does it happen for real and what is the impact on rankings and traffic?<\/p>\n
I will try to provide answers to the above questions using the blog you are reading now as a case study and also give you examples of natural links.<\/p>\n
Natural link building is exactly what the name suggests i.e. backlinks<\/strong><\/a> that are created naturally without the website owner having to go and generate them either through guest posting, or other forms of link building practices.<\/p>\n In simple words, natural links happen when other webmasters, bloggers or website owners link to your content (blogs, images, products, videos etc) because they think is useful for their readers and adds value to their websites or pages.<\/p>\n It is widely accepted in the SEO industry that having natural links is the best, safest, fastest and among the most efficient ways to promote a blog or website.<\/p>\n With natural links you can feel secure that your content is good and that your rankings and traffic will not be affected by a Google algorithmic change.<\/p>\n One of the things I had real trouble understanding when I first started with blogging was \u2018how to get natural links\u2019.<\/p>\n I did not know what I had to do so that other people find and link to my content.<\/p>\n I always believed that this was a myth and that the only way to get links was to build them.<\/p>\n The problem with building links though is that sooner or later Google will find out that the links are not natural and you will end up losing both your rankings and traffic.<\/p>\n Even worse, they may also impose a penalty on your domain and that will make it even more difficult for you.<\/p>\n So, the only way to gain rankings is to avoid bad practices<\/a><\/strong> but follow pure white hat SEO<\/strong><\/a> techniques and natural link building is one of them.<\/p>\n Some time ago, I wrote an article about off page SEO<\/a><\/strong> and explained the importance of natural link building for your off page SEO efforts and I can show you how natural link building worked for my SEO blog<\/strong><\/a>.<\/p>\n All the links you see below are pointing to several pages of the reliablesoft blog. They all come from respected and well-known blogs of the industry and all are natural links.<\/p>\n I did not ask, paid, write or otherwise had any involvement in getting those links pointing to my blog.<\/p>\n The list is much bigger but these are the blogs or websites you probably identify and visit regularly.<\/p>\n Obviously this is the most important question of this article. The benefits of natural links are all great but how do you get them?<\/p>\n It\u2019s a three step process and one that I am sure you heard before but let\u2019s review it again:<\/p>\n #1-Write\/publish\/create good content<\/strong><\/p>\n If the content is not good then nobody will naturally link to it. If you are still at the beginning and nobody is reading you content don\u2019t get disappointed; write like your articles are read by thousands of people and try to make them better and better.<\/p>\n Don\u2019t just look for the present but try to plan for the future. When the time comes and traffic will start flowing in, you have to be ready with good content to keep your visitors engaged.<\/p>\n #2-Social Media<\/strong><\/p>\n Social media may not have a direct impact on rankings but it does have a direct impact on natural link building.<\/p>\n Through social media you can put your content in front of the people that are more likely to be interested and link to it.<\/p>\n In my case, these people are other bloggers, digital marketers, writers, content contributors, SEO Experts<\/strong><\/a>, etc.<\/p>\n These are the type of people I follow in social media and these are the type of people that are more likely to link to my content.<\/p>\n Without having a social media presence this would be impossible and this alone is a good reason why everyone (blogger or business) should maintain a good presence in social media.<\/p>\nIs natural link building important?<\/h2>\n
Is it another SEO Myth?<\/h2>\n
The Case Study<\/h2>\n
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What were the actual benefits from these links?<\/h2>\n
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How do you get natural links?<\/h2>\n