{"id":446,"date":"2015-06-16T14:00:17","date_gmt":"2015-06-16T11:00:17","guid":{"rendered":"http:\/\/www.digitalmarketingpro.net\/?p=446"},"modified":"2021-06-28T13:03:38","modified_gmt":"2021-06-28T10:03:38","slug":"how-often-should-you-update-your-website","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/how-often-should-you-update-your-website\/","title":{"rendered":"How often should you update your website?"},"content":{"rendered":"

Whether you have a blog, corporate website or ecommerce store, updating your website on a regular basis has many benefits. The updating frequency depends on several of factors and this is what you will learn in this article. <\/span><\/p>\n

Read about the best practices on how often you should update your website.<\/span><\/p>\n

Why having updated content is important?<\/b><\/h2>\n

Keeping your website\u2019s content updated and fresh is not an easy job to do, it costs both time and money.<\/p>\n

On the other hand, the benefits from doing so – especially the long term benefits worth the effort and cost.<\/p>\n

Benefits from keeping your website\u2019s content fresh<\/b><\/p>\n

I will define the meaning of \u2018fresh content\u2019 in the next section and also provide some guidelines on how often should you update a website depending on its type, for now it is important to understand the benefits from doing so.<\/p>\n

It\u2019s good for SEO<\/b> – Search engines love content and especially new content. They like to have long quality posts<\/b><\/a> in their index to satisfy their users.<\/p>\n

A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO by applying internal linking best practices<\/b><\/a>.<\/p>\n

It\u2019s good for social media<\/b> – If you are using social media marketing to promote your blog, you know that one of the most critical success factors is the content you post on your social media pages.<\/p>\n

Many times the problem that destroys your effort is lack of content. Having a website that is updated on a regular basis will also give you fuel for your social media promotions.<\/p>\n

It\u2019s good for your users<\/b> – Websites are meant to serve users and giving users fresh content makes them happier.<\/p>\n

A happy user will most probably come back, convert, register, buy or recommend your website to other people.<\/p>\n

I am not saying that this is easy as 1-2-3, you need to first get your website noticed<\/b><\/a> so that it receives a decent amount of readers but once you reach to that point everything becomes easier.<\/p>\n

It\u2019s a signal that your website or business is active and alive<\/b> – Imagine visiting 2 identical websites selling the same product at the same price but one of them has an updated blog, support forum or news section.<\/p>\n

Other things being equal, which one would you trust? The one that has updated content gives you the feeling that it is still in operation, active and that they care about their customers.<\/p>\n

The same is true when you visit a product support forum. If the last update was 2 years ago, would you trust that company and buy their product knowing that their support is non-existent?<\/p>\n

Updating is the core action of content marketing<\/b> – Everybody talks about content marketing these days, many people say it\u2019s the new SEO and this is not far from the truth.<\/p>\n

Without content you cannot do much online, with good repeating content you can do a lot.<\/p>\n

Many businesses both online and offline are using content to generate sales and promote brand awareness.<\/p>\n

What is fresh content?<\/b><\/h2>\n

Before getting into the publishing details, let me first help you understand what do we mean when we say that a website needs to be updated with \u2018fresh content\u2019.<\/p>\n

From experience this is something that many people misunderstand and this makes their updating job even more difficult.<\/p>\n

\u2018Fresh content\u2019 is not necessarily content that is totally new for the web but is content that is new for the particular website AND not found anywhere else in the web in EXACTLY the same format.<\/p>\n

For example, the article you are reading now is \u2018new content\u2019 for this site because it is unique, original and not found in any other web site online.<\/p>\n

If you search google for \u2018How often should I update my website<\/em>\u2019 you will find hundreds of articles but the specific content you are reading in this post is unique and exclusive to this website.<\/p>\n

So \u2018fresh\u2019 does not only mean news items or new concepts or theories (which is obvious) but also something new for the particular website or blog.<\/p>\n

How often to add new content to your website or blog<\/b><\/h2>\n

The mission of each website is different and so are the updating requirements. You can\u2019t expect a corporate blog to be updated as often as a regular blog or a regular blog as often as a news or sports blog.<\/p>\n

I had the opportunity to work with clients in various industries and helped them with their website updating and blog management and in their majority, web properties can be classified in the following categories:<\/p>\n

Sports \/ Fashion \/ Celebrity \/ Tech \/ Lifestyle \/ Financial \/ Newspaper \/ Magazines<\/b><\/p>\n

In this category I added websites or blogs that deal with trending topics.<\/p>\n

For these websites updating with new information several times per day<\/strong> is crucial for their success.<\/p>\n

There is no limit to the number of updates and generally the more the better. Most of their visits are coming from repeating visitors, social media and Google news.<\/p>\n

Postings are usually short and to the point and contain a lot of images.<\/p>\n

Normal Websites \/ Blogs<\/b><\/p>\n

This category includes blogs like the one you are reading now. In other words websites that provide evergreen content (content that stays relevant<\/b><\/a> for a long period of time).<\/p>\n

In this category you expect to find personal development blogs, how-to style blogs, informational blogs, wiki, marketing, weight loss, studies, analytics, travel tips, reviews and many more.<\/p>\n

As a rule of thumb 3 updates per wee<\/strong>k are more than enough, there is no need to update daily unless of course you have the resources to execute such a task.<\/p>\n

Corporate Website \/ Blog<\/b><\/p>\n

These are business websites that showcase a company and the products\/services it is offering.<\/p>\n

They are among the most difficult types of websites to update frequently because once the initial setup has been made and information about the company is published, you don\u2019t have anything useful to publish.<\/p>\n

Fortunately there is a way out and that is to create a corporate blog.<\/p>\n

Let me give you a few examples of how a blog can help a business website have useful fresh content on a regular basis.<\/p>\n