{"id":14680,"date":"2019-07-23T09:00:35","date_gmt":"2019-07-23T06:00:35","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=14680"},"modified":"2021-06-28T19:31:43","modified_gmt":"2021-06-28T16:31:43","slug":"meta-description-length","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/meta-description-length\/","title":{"rendered":"The Ideal Meta Description Length for 2021 (Study)"},"content":{"rendered":"
What you write in the meta description<\/em> tag is very important. It\u2019s a great opportunity to \u2018advertise\u2019 your page in the search results, attract clicks to your snippet and traffic to your website.<\/p>\n But sometimes it gets confusing, especially when it comes to the ideal length of the meta description tag.<\/p>\n As you work in optimizing your meta tags, you\u2019ll come up with questions like:<\/p>\n We had the same questions and that\u2019s why we decided to run a small study and find out the answers.<\/p>\n As you will read below, the typical advice \u201cthe optimum length of a meta description is 160 around characters\u201d<\/em> doesn\u2019t always apply, especially when optimizing your meta tags for mobile.<\/p>\n For those of you that don\u2019t know what a meta description is, here is a quick introduction and then we\u2019ll go straight to the findings of the study.<\/p>\n The meta description is text that describes a page and it is usually shown as a snippet in the search results.<\/p>\n The meta description tag is hidden on the page so normal users cannot see it while browsing a webpage but search engine crawlers can read the value and might use it for creating the search snippets.<\/p>\n Here is an example of a meta description in Google search results:<\/p>\n\n
What is a meta description?<\/h2>\n